(Contributed by Gordon Daugherty, Capital Factory Director)
Here’s the scenario. After finding your first investor and then having a flurry of activity over a month or two (see related blog post titled “The Domino Effect of Fundraising”) that gets you to something like 75% of your fundraising target, you hit a brick wall. You still have a handful of interested investors but none seem to be making a decision. Because the fundraising process is taking much longer than you thought, you dialed down the fundraising activities to about 20% of your workload so that you could spend 80% focused on the company. Now what?