Behavioral Economics, Behavioral Design, Gamification, Psychology… We explore anything that allows us to make large-scale, positive impact on people’s behavior. We discuss the emerging efforts of many industries to improve the behaviors of people through products, services, programs, and policy.

Building tools and experiences are not enough anymore. We need to take into account the quirky psychology of the human brain and design for it.

Our work spans:

• Designing explicitly to improve human behaviors (exercise, diet, budgeting, volunteering)

• As well as improving overall engagement in any product, service, or program, or policy.

We touch many different subjects: persuasive technology, choice architecture, emotional design, cognitive design, positive psychology, marketing, gameful design, game thinking, copywriting, funnel-optimization, social work, persuasive psychology, behaviorism, cognitive behavioral therapy and many other related topics.

Our methods will include presentations, discussions, guest speakers, hack-a-thons, joint projects and more.

Our founder, Robin Krieglstein, is a pioneer in designing for behavior change with 2 decades in the field. He’s CEO ofLive Neuron Labs, which has consulted a dozen+ Fortune 500’s and large non-profits on large-scale behavior change initatives. He was a guest researcher with the Stanford Behavior Design Lab with Dr. BJ Fogg. He founded the first gamified, goal-achievement social network and Facebook App, founded the Design Group at LeapFrog toys. He is also an officer of the International Action Design Network.

Pick your favorite social network to be notified of future events on:

@ActionDesignATX (https://twitter.com/actiondesignatx) on Twitter

Action Design ATX on Facebook (https://www.facebook.com/actiondesignatx/)

Action Design ATX on LinkedIn (https://www.linkedin.com/groups/12048536)

Action Design ATX Website (http://www.actiondesignatx.com/)

We also have a smaller, focused group, the Action Design ATX Lab (http://www.actiondesignlab.org/), for people more serious about building expertise in the application of Behavioral Science to Design.