CEO, GasPedal and SocialMedia.org
Author, Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. He wrote the best-selling book Word of Mouth Marketing, which teaches you how to rally fans for your business, your art, or your cause.
GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives.
Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. He’s a serial entrepreneur who founded and advises many startups and nonprofits. And he’s a rabid purist on the topic of marketing ethics.