Entrepreneur In Residence
Marcelo Vieira built a company from scratch, from idea to building a team, to moving his family across the country, to raising >$4M, to being granted a patent, to delivering a product that 100K+ customers downloaded. The company is AZUL Mobile, with its first product called TasteBud, a platform that captures consumer intention and delivers demand-based pricing to the restaurant industry, in a similar manner to how demand based pricing exists in the Airline and Hotel Industries. The company proved over hundreds of restaurant brands across the country that it can change consumer behavior with customers buying 2-5x more frequently when on TasteBud.
Prior to TasteBud, Marcelo served as the General Manager for Predictive Intelligence business at Intel with responsibility for setting the vision, strategy, execution and business plan around predictive intelligence as a service. Marcelo is passionate about computing intelligence and developing technology that understands the “Essence of Me”, which will be applied across multiple markets to improve companies and people’ lives.
Prior to his role as the GM of Predictive Intelligence at Intel, Vieira was the GM of Strategy and Business Development for the Ultra Mobility Group at Intel. Vieira, lead the team that drove and closed all of the Intel Smartphone customer engagements and announcements at CES and MWC 2012, effectively putting Intel as a credible contender in the Smartphone space.
Marcelo also served as the general manager of the OMAPTM products organization for the Texas Instruments Incorporated (TI) wireless business unit, Marcelo Vieira was responsible for defining all aspects of the OMAP platform and roadmap including, Silicon, Software, Hardware Platforms and IP development. Marcelo also had responsibility for Marketing and the WW Ecosystem organizations for the OMAP processors.
Vieira also served as the worldwide general manager for TI’s smartphone business, with responsibility for a PnL greater than $500M per yr . In addition, he was the general manager for TI’s digital imaging business unit, where he led the group’s business strategy, marketing and engineering teams and general operations. In this role, he developed complete digital still camera reference designs that enabled customers to deliver products with reduced time to market and resources.
Vieira holds a bachelor’s degree in electrical engineering from the University of Texas at Austin, an Executive MBA from the Cox School of Business at SMU and a degree of proficiency in English from the University of Cambridge. He also has significant international experience and is fluent in Portuguese, Spanish, and semi-fluent in French.