Mason has founded several companies with Sustainability at the core, including EarthAction Landscaping, environmentally-responsible land care, which grew for 2 years and sold; Greenling.com, the first and largest Local/Organic grocery delivery service in Texas serving all major metros that sold in 2015; and his current venture, Veggie Noodle Co., a pioneer brand in making delicious pasta out of fresh vegetables. A longtime Organic activist, Mason drafted legislation and created the Organic Advisory Board to the Texas Department of Agriculture and formed the Organic Association of Texas, a legislative action and lobbying group for the Organic industry in Texas. He was crowned ‘Eco Leader of the Year’ by the Austin Business Journal in 2010. In fact, Mason and his businesses have received 25 different awards such as ‘Best Local Food Company’ 9 years in a row in the Austin Chronicle, and business innovation awards by PC Magazine, Dell, and more. Mason has received national attention for his companies including feature stories in New York Times, Business Week, Entrepreneur magazine, Wall Street Journal, MSNBC, radio appearances on NPR’s On Point, and others. Mason is also an avid mentor and has served on numerous non-profit boards.