Moodboards are essential to taking the first step in a design. Whether you are an architect, fashion designer, graphic designer, interior designer or wedding planner, moodboards establish the tone, look and feel of a project, and provide a baseline of reference for the entire project. In this workshop, designers of three different disciplines will show examples and discuss their process of creating moodboards and why they are important. Finally, participants will create their own moodboards to take home.

Facilitators: Linda Asaf, Chris McCray, Grace Hall, Bo Duncan, Chris Perez, Olivia Leitch

Linda Asaf (Linda Asaf Designs) is an award-winning fashion designer and the founder of Design Lab in Austin, Texas. She is a graduate of the Fashion Institute of Technology, and holds MBAs from Columbia Business School. In addition to starting her own fashion line in Austin, Linda produces high fashion runway shows including Full Tilt during Formula 1

Chris McCray and Grace Hall (McCray and Co.); McCray & Co. is an Austin-based design studio specializing in interiors. They are passionate about designing living, breathing environments where every detail reflects a cohesive vision, a responsible approach, and a creative collaboration. Chris is all about changing perceptions when it comes to spaces and furnishings. His goal is always to come up with designs that are responsible and unique for each and every client. As a graphic designer, Grace is focused on thoughtful, practical solutions. She loves creating things that are just right on. She’s a native Virginian, a southerner through and through, and she really, really likes making jam. Grace and Chris co-founded McCray & Co. in Austin, Texas in 2011 and are hard at work designing experiences, spaces, and things.

Chris Perez, Bo Duncan and Olivia Leitch (Left Right Media); Left Right Media is highly focused in branding, marketing and web design. Bo Duncan and Chris Perez co-founded Left Right Media after evolving their team of magazine designers at Citygram Magazine to the full-service creative agency. They both serve as the company’s creative directors. Bo’s background in art and marketing help bring their clients’ content and brand messaging to life on a variety of media platforms. Chris’ background in engineering and photography guides the framework and inspiration behind Left Right’s client work. Olivia Leitch serves as Art Director at Left Right. Her background in journalism, coupled with her love of travel and interior design help to shape the agency’s storytelling components and design aesthetic.