Austin Kickass Digital Marketing On Any Budget
6:00pm-6:30pm: Network and Drinks
Open bar and food provided by event sponsors.
6:30pm-7:00pm: Paid Advertising Channels and Retargeting by Feedonomics.
In which channel should you be allocating your ad dollars, and how much? Google Adwords? Facebook? Instagram? Bing? Display Ads? What is retargeting, how should I budget for it, and how do I strategize a retargeting plan? With the plethora of paid advertising channels available, many companies have trouble deciding on the right marketing mix. You’ll come out of this session armed with a clear strategy to maximize the efficacy of each advertising dollar.
7:00pm-7:10pm: Demo by Sandbox.io
Ever thought about turning your E-Commerce store into an app? Sandbox.io lets you create one in a matter of minutes right from your Shopify store.
7:15pm-8:15pm: Kickass Digital Marketing On Any Budget with Hawke Media COO, Tony Delmercado.
Google Analytics For E-Commerce
We will be covering fundemantal tips and tricks on how to effectively measure attribution for your company. You’ll come out with a clearer picture of what you should be tracking and measuring to optimize your marketing efforts.
Leveraging social media influencers and bloggers to market your brand is now a crucial part of marketing for many brands. This session will teach you how to find the right influencers for your brand. In addition, you will learn how to think strategically about leveraging those influencers, how to negotiate and structure deals, and how to properly manage your influencer network.
Did you know that email marketing consistently provides one of the highest ROI’s of any marketing channel for lifestyle fashion companies? Properly nourishing your customers as they come into your sales funnel is paramount to the success of your brand and is the #1 way to increase your Customer Lifetime Value. This session will teach you how to develop and execute an efficient email marketing strategy.
8:15pm-8:45pm: Opimizing Your Site For Maximum Conversion with Justuno CTO, Travis Logan.
Travis is currently the CTO of Justuno, a marketing (SEO words) company with offices in San Francisco and Austin. Before Justuno, Travis operated his own e-commerce business Social Skateboarding and wrote the entire framework for Brand Retailers, a social e-commerce platform. With over 17 years of experience developing websites for a variety of companies—from eCommerce to commercial banking—he has gained valuable knowledge in a multitude of sectors in web technology.
8:30pm-9:00pm: Q+A and strategy sessions with Hawke Media COO, Tony Delmercado.
Come prepared with questions! You can arrange a private consultation with Tony by emailing firstname.lastname@example.org. Limited spots are available.