Fenwick & West will be hosting a Lunch & Learn at Capital Factory on Thursday, August 31st at 12pm – IP Attorney Eric Ball will cover trademark basics, from picking your company name to developing a brand and having a strategy in place to protect it, applying for a trademarks, devising a trademark strategy and building a portfolio to help your protect its most personal business asset: your name.

For technology startups securing and protecting your brand can literally make or break your company, from securing funding to increasing market value to holding off competition.

RSVP here, we’ll see you in the 16th floor Classroom, Aug 31st at noon!