Digital Advertising: What You Need to Know
By driving awareness and engagement through digital marketing channels, your brand can go from never-heard-of-it to subscribed. The key to success is building a customer engagement plan that speaks directly to your audience’s interests. Learn how to break through the noise with digital advertising tactics that allow you to establish your own unique storyline and engage the right audiences with your message.
Key takeaways that will be covered:
1. Basic approaches to awareness and engagement
2. How to develop a digital advertising plan
3. Establishing a social media and content voice
by Chris Herring
Director of Digital Marketing at BarkleyREI
Chris helps clients drive marketing innovation through digital channel design and advertising technology. He focuses on creating digital engagement techniques and value driven content to increase brand interactions with prospective consumers.