Influencer Marketing for the Gaming Industry
How are today’s top gaming companies using influencer marketing to drive sales?
In this panel, join Alan Abdine (Rooster Teeth), Justin Sacks (Chrono.gg) and moderator Chris Landa (Transparent Influence) for a peak behind the curtain of influencer marketing. We will be discussing:
- Different ways to engage gaming influencers to promote your game or product.
- Best practices around working with influencers.
- The evolution of influencer marketing in the gaming industry.
- The different deal types, size of influencers and ways you can work with gaming creators from development to post-launch.
About the Speakers:
Alan Abdine – As the SVP of Sales and Business Development at Rooster Teeth, Alan manages all aspects of Rooster Teeth’s advertising presence including display, pre-roll, product integrations, show sponsorship, RTX sales and marketing, and whatever other new and unique ideas percolate from the Rooster Teeth creative team. Alan is considered one of the 100 most influential people in influencer marketing by Influence Weekly.
Justin Sacks – Justin Sacks is the CEO of Chrono.gg, a video game distributor that offers customers a new game each day. After After leading business development at Twitch-acquired Curse, Justin founded Chrono and has since built out an influencer partnership program that generates millions of dollars in revenue each year.
Chris Landa – Founder of Transparent Influence, the first review based influencer marketing platform, Chris created Transparent Influence after running influencer marketing and partnership teams at Warner Bros. owned Machinima and live streaming platform YouNow. In his current role, he helps companies make better descisions when hiring and working with influencers.