Social Media Dallas and PocketStop Presents: Marketing’s Golden Era: Personalization and The Always Connected Generation
Social Media Dallas Presents
Daniel Wagstaff, PocketStop CEO
As the CEO of Pocketstop, Daniel Wagstaff defines the strategic direction of the business while identifying and managing key business opportunities. He founded the company to focus on solving an organization’s largest communications issues by using proven technologies in unique ways ensuring solutions are simple, efficient and delivering measurable business results. Daniel has 20 years of diverse experience working with clients to ensure their B2B and B2C communication strategy motivates and drives the desired behavior. Before Pocketstop, Daniel worked at Aerotek, the largest private recruiting firm in the world, leading business operations.
With consumers always within an arm’s reach of a connected device, consumer-facing brands today have an exciting opportunity like never before to create unique personalized experiences. However, the challenge and opportunity now lies in being able to collect, analyze, and act on customer feedback and data points that drive growth.
In this presentation, we discuss how marketing has evolved from marketers communicating to customers based on what they believe they want to customers willingly providing direct feedback regarding their tastes and preferences. In addition, we look at how to identify the right type of technologies to achieve this high level of personalization and how to achieve the organizational mind shift necessary to make personalization a success.
SAVE THE DATE AND GET YOUR EARLY BIRD TICKETS NOW!
- 6:30PM Check-In, networking and refreshments (Admission includes food and drink.)
- 7:00PM Social Media Dallas monthly meeting with Daniel Wagstaff
- 8:15PM Post-event networking at Mudsmith (They validate parking for customers.)