I like to say I’m an executive doer, straddling startup strategy and execution. I dabble in copy, coverage, queries and code, with my deepest expertise in SEO, analytics and marketplace product development.

I was born and raised in Austin, graduated from UT and taught English in Mexico, then found my natural habitat in early stage startups at uShip, Everfest and now WastePlace.

I am also an Advisor to a number of startups and enjoy helping teams find and unleash their hidden strengths.