7 Public Relations Strategies to Grow Your Business – Dallas
Come learn with us at Digital Marketing Bootcamp Dallas for the following presentation:
7 Public Relations Strategies to Grow Your Business with Dr. Debbie Davis, ABC, APR, Fellow PRSA, Assistant Professor of Practice at Texas Tech University; award-winning educator, communications practitioner, and former TV News Producer
About Our Speaker
Dr. Debbie Davis ABC, APR, Fellow PRSA, is an award-winning educator, communications practitioner and former TV news producer. To the classroom, she brings extensive experience in corporate communications for multiple Fortune 500 companies, including Eli Lilly and Anthem. She recently joined Texas Tech University as an assistant professor of practice where she primarily teaches in the online graduate program and advises the student-run agency, RaiderComm PR. Her research interests focus on student-run agencies and PR pedagogy. Previously, she led Ball State University’s nationally-recognized undergraduate public-relations program and led PRSA CEPR re-certification efforts for both the undergraduate and graduate programs. She also served as faculty adviser to Cardinal Communications, one of the longest-operating student-run agencies in the nation. In 2016, she co-advised a collaboration of BSU and University of Indianapolis PR students who successfully hosted the PRSSA National Conference. Debbie was recognized within her college and university for excellent teaching and professional connectivity. Her more than 20 years of professional public relations work also attest to her ability to span boundaries between the professional and academic public relations environments. Debbie’s expertise in crisis communications and media relations has supported major product launches in the highly regulated pharmaceutical industry, garnered media coverage that favorably shaped public perception and policy in the insurance industry, and guided organizations through high-stakes strategic changes and business crises. Debbie oversaw the successful national PR launch of a life-changing medicine, won global attention for the world’s first infertility procedure performed live on the Internet and helped guide advocacy efforts in a $20 billion merger. Dr. Davis is involved in numerous organizations dedicated to public relations and the education of its future practitioners. She serves on the executive committees for both the College of Fellows and Educators Academy – as Co-Chair of Education Initiatives for the Fellows and as a director-at-large for EA. Debbie recently joined the Commission on Public Relations Education as one of two College of Fellows representatives. She is the assembly delegate for the West Texas PRSA Chapter and serves as an associate editor for the AEJMC Public Relations Division newsletter. She has received numerous local, regional and national awards, including twice being named Indianapolis IABCs Communicator of the Year. Debbie is accredited by both the International Association of Business Communicators and the Public Relations Society of America. In 2016, she was inducted into the prestigious College of Fellows, an honorary organization within PRSA comprised of more than 350 senior practitioners and educators, each of whom has left a significant footprint on the public relations profession.
Q&A Session: 7:00-7:30