Startups with a direct sales model have to evolve from founders doing all the sales to managing a sales function. Since revenue generation is on the line, the stakes are high and the punishment for mistakes are even higher. A high-performing sales function can be the difference maker for successful future rounds of funding.
This supplement to the quarterly Founders Academy boot camp focuses on establishing and effectively managing the sales function for an early stage company. The topics covered include the following:
-Sales Orgs & Territories
-Managing the Sales Team
-Sales Quotas & Compensation
-Intro to Enterprise Sales
About the Instructor
Over the past 15 years, Gordon Daugherty has seen has seen more than 1,500 startup pitches, given personal advice to more than 500 entrepreneurs and been involved with raising over $45M in growth and venture capital. He spent the first ten years of his career in brand name companies like IBM and Compaq and then progressively gravitated towards early stage and high growth companies. He spent eight years in the video conferencing industry, including four years as President of a company that grew to $36M in a short few years and went public on the Euronext stock market.
Gordon has served in an executive capacity over most company functions, but with emphasis on strategy, marketing, sales, business development and M&A. He ran corporate development and strategy for Austin-based NetQoS, who grew rapidly to more than $55M in revenue before being acquired by CA Technologies for $200M and was a founding advisor for digital advertising pioneer MediaMind, who reached $65M in revenue and a NASDAQ IPO in 2010.
As President of Austin-based Capital Factory and through his advisory practice called Shockwave Innovations, Gordon is an active angel investor, VC and startup advisor. He is also a board member for Austin-based technology companies SwimTopia, Riskpulse and StoryFit. He is also a Managing Director at SoftMatch and a board member for Austin-based technology companies SwimTopia, Riskpulse, Chiron Health, and StoryFit.
What are Startup Founder’s Saying About Founders Academy?
“Founders Academy is a must! Gordon unlocked new value in concepts I thought I was already familiar with.”
“I’d recommend Founders Academy to other startup founders because of critical early alarms about easy to overlook things.”
“I wish we had done this a year ago.”
“I could not have been more pleased with how clearly Gordon explained things.”
“The way you convey the material is great and the examples you give makes things clear.”
“Fantastic. The camp really provides a complete view of the components necessary to build your business. The additional personal stories you interjected really validate your message.”
“I didn’t know anything about starting a company before joining Capitol Factory, and this workshop has probably taught me the most.”
“If you are thinking about becoming a founder this is an up close and personal intro from the trenches. If you’ve been around the block a few times, you’ll still learn something. A founder can’t hear this stuff enough.”
“I wish I could have done this years ago because my first venture with VC’s did not go well. You don’t know what you don’t know and the startup landscape is hard to navigate.”
Join us June 19th at Capital Factory + The DEC for a fireside chat with Trey Bowles, a serial entrepreneur, social capitalist, and educator. Trey co-founded the Dallas Entrepreneur Center (The DEC), a central location for entrepreneurs to learn how to start, build and grow businesses through training, education, mentorship, promotion, and capital investment.
Who: Trey Bowles, Co-founder and Executive Chairman of the Dallas Entrepreneur Center
What: A central location for entrepreneurs to learn how to start, build, and grow businesses
Where: Capital Factory + The DEC (3102 Oak Lawn Ave. Suite 109, Dallas, TX 75219)
When: June 19th from 5:30pm-7: 30 pm
What Else: Beats, Eats & Treats Provided
Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 400 cities and 115 countries featuring successful local founders, innovators, educators, and investors who share personal stories and lessons learned on the road to building great companies.
Our monthly fireside chat provides ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead.
About Social Media Showcase
This year’s Social Media Showcase has officially been moved to June! We are pleased to announce the new Showcase event date will be June 20th.
Social Media Dallas Showcase is an annual event that highlights case studies from digital marketers all over DFW. Each presenter is hand-picked from a pool of applicants to share how their digital marketing strategies have impacted their businesses in a 10-minute presentation.
This event is ideal for anyone who wants to understand how social media can benefit a business or organization. More importantly, the Showcase will provide real-world insights for those in an agency or corporate marketing role, in order improve knowledge of what works in social media and how to apply best practices in the Dallas market. Each case study will provide insights and lessons learned that apply to marketers at varying experience levels.
So, if you’re looking to see some REAL social media campaigns with REAL results that you can apply to your own business join us on June 20th!
Watch and learn from 7 of DFW’s leading social media experts as they give the inside scoop on some of their most successful digital campaigns at our 2019 Social Media Showcase!
Want to apply as a presenter? Click here!
- 6:30 PM Check-In, networking, and refreshments (Admission includes food and drink.)
- 7:00 PM Social Media Dallas monthly meeting and Social Media Showcase
- 8:15 PM Post-event networking at Mudsmith (They validate parking for customers.
Come learn with us at Digital Marketing Bootcamp Dallas for the following presentation:
Psychology, Branding, and Sales: Ways to Increase Revenue In Your Business with Aron Placencia, Founder of Role Play
What You’ll Learn:
Whether you’re a startup, small business owner, or B2B company, this training will offer specific insights:
- Ways to Generate More Revenue In Your Business
- Inbound VS. Outbound Sales: The Correct Path for Your Startup
- Closing the deal: Phrases, Techniques, & Strategies to Guarantee Success
- Psychological Triggers that Convert Leads into Customers
- Videos & Webinars: How to Leverage Online Marketing to Maximize Offline Sales
About Our Speaker:
Aron Placencia, CEO & Founder of Roleplay
Aron is a growth-hacking entrepreneur, investor, and sales expert. He has built five companies with three favorable exits and has helped countless startups gain early traction with innovative sales approaches. He has also worked as a digital strategist for Microsoft, Zappos, Rackspace, Entrepreneur Magazine and more.
Today, he is the CEO & Founder of Roleplay. Over the last (4) years Aron’s team has been down in the trenches with sales teams in US, Canada, Brazil, Mexico, EU, and the UK and one thing is certain, there has been no consistent reinforcement of best sales practices in any of the companies he’s assessed. There has not been a platform or method that allows and amplifies the transfer of knowledge while nurturing sales reps with consistent, daily sales practices. Aron built Roleplay.co to solve this problem by allowing companies to share and transfer knowledge and best practices from the top down while consistently drilling sales reps on every scenario that could potentially go wrong. His company is the “sales gym” where reps come to condition their “sales muscles” daily for (9) minutes.
Aron is also the Growth Partner at Clutchcoldcalling.com, and also runs PredictableUniversity.com coaching salespeople on how to remove the inertia and break through to their best and highest self. He also leads teams by blending a sales sasavant’s close-or-die attitude with strategic and tactical expertise in all things digital.
Q&A Session: 7:00-7:30
Thank you to Capital Factory +The DEC for sponsoring event space in 2019 for Digital Marketing Bootcamp Dallas. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers.
For sponsorship inquiries, please email email@example.com
Founders Stories is a monthly series open to all entrepreneurs. From idea to exit or somewhere in the middle – we’ll talk with startup founders about what it takes to start a successful company.
Every month we’ll choose one founder to give their story – their successes, failures, and everything in-between.
Bryan DeLuca is a consummate entrepreneur. He’s the Vice President of Marketing and Consumer Engagement at Bioworld, the leading licensed pop-culture apparel, and accessories manufacturer, where he oversees a suite of e-commerce brands and innovations. He’s also the former CEO and proud papa of Foot Cardigan, the world’s leading sock subscription company. He’s been on Shark Tank, featured in Forbes, nominated for Ernst & Young’s Entrepreneur of the Year and grows a wicked beard. Bryan’s background is in digital marketing and analytics and is a Belmont University alum (although he claims OU during football season).
6:00pm – Networking
6:30pm – Introduction
7:00pm – Questions & Networking
Please go here for more information about parking at Capital Factory + The DEC.
Come talk about your startup, ideas, challenges, experiences, etc. Get feedback and advice from experienced entrepreneurs. Also, every month we invite an Austin startup to share their experience from their startup journey.
Learn how to level-up your innovation practice
In today’s fast-changing markets, delivering innovative, customer-centric solutions at speed is both essential and challenging. This immersive workshop from Moves The Needle — previously available only in enterprise settings — will amplify your transformation capability by applying Lean Innovation.
You will learn a systematic approach of unconventional thinking driven by new mindsets and intentionality for applying the right tools and techniques. Working with real business challenges, we will equip you to discover hidden customer needs using deep empathy and rapid experimentation techniques. This will accelerate your ability to infuse bold new ideas and establish a truly customer-centric culture in your organization.
Who is this workshop for?
Whether you are a start-up or a large enterprise, this workshop will enhance your understanding of the innovation process and help you move forward with precision and speed to drive successful business results.
You will take on real business challenges to practice customer immersion. We will share our empathy tools and how to apply them to discover hidden customer needs. Teams of 3-4 go out, find customers and learn how to interact with strangers. Along with hands-on learning participants will gain access to MTN’s resources that take empathy beyond a one-time activity.
You will also develop expertise to de-risk assumptions and gain evidence by running targeted experiments. You brainstorm assumptions, develop testable hypotheses, and design an experiment to quickly test the viability of your ideas. From digital tests to physical prototypes, teams of 3-5 will run experiments to test their hypotheses in the real world to get results you can trust.
What you get
Participants walk away with a new mindset, rigor, and expertise to deploy the best tools for customer empathy and experimentation. This builds the expertise to understand and test customer behavior and make an impact on any business problem.
- Access to a comprehensive set of proven tools for generating innovative solutions
- Techniques to discover hidden needs that can be applied to business challenges immediately
- Advance understanding of empathy to improve customer intelligence
- Select the best experiment technique to quickly gather data you can trust about real-life usage and adoption
- Build targeted prototypes without any coding to test your hypothesis
- Expertise to plan for measurement and when to use qualitative versus quantitative method
What’s it like to attend the two-day workshop?
Moves The Needle’s in-person workshops provide a unique experience to harness your entrepreneurial spirit. Be prepared for fast-paced days – there will be some presentations by expert coaches but most of your time will be spent gaining hands-on customer empathy and running experiments on real-world problems. You will be immersed into a new way of working that will help catalyze your transformation. Since you will be working in teams, you will also gain new perspectives from each other.
What organizations send attendees to Moves The Needle workshops?
Our public workshops typically draw a mix of people from large enterprises, start-ups, government, education and nonprofits, all seeking to develop their innovation capabilities. You may be surprised at who you’re sitting next to — we’ve had participants from Google, Amazon, Nordstrom, Girl Scouts of America, local City Governments and many other companies and organizations of all types, sizes and industries. Enhance your experience by bringing your team to work on a specific challenge applying a new approach.
What should I bring to the workshop?
Bring your inquisitiveness, imagination, and enthusiasm for learning a new way of working. Please bring your laptop or tablet so we can set up digital experiments. It is not required but if you want, you can bring a challenge to work on during the workshop. We supply the rest (including lunch and parking).
How can I contact Moves The Needle with any questions?
If you have questions in advance of registering, please contact us at firstname.lastname@example.org— we’re happy to help! Once you register, we send you additional information about workshop logistics.
What is the refund policy?
Once you have registered, we do not offer refunds. It is possible to transfer the registration to someone else should you be unable to participate.
Additional Terms & Conditions
INTELLECTUAL PROPERTY. All ownership of, title to, and rights to all Moves The Needle’s intellectual property that exists as of the Effective Date of this Agreement or that may be created by Moves The Needle thereafter, including patent, trademark, service mark, copyright, trade secrets, tools, materials, products, and Content (“Moves The Needle IP”) will remain with Moves The Needle.
UNRESERVED! Stories to know before building your App.
Taking that step towards developing an app is a HUGE move for many entrepreneurs and startup founders. It demands time, investment, and risk-taking. Specially because MOST app projects fail if not properly executed.
For idea-stage entrepreneurs and early-stage founders:
This presentation is designed to share the implications of developing an app so you know what is ahead of you.
You’ll hear truths, insights, and stories about the app development process from idea to launch. We’ll cover Successes and Failures in the process of launching Apps to the market.
About the speaker:
Rub Morales is an entrepreneur and co-founder of Carbono. He launched his first startup during his college years. After graduating in Engineering Robotics, he decided to leverage his tech background to help other entrepreneurs succeed in the digital world. That’s why he co-founded Carbono, with the purpose of helping innovative ideas to become real software products.
ASK US ANYTHING! in our Private Live Q&A Sessions. Learn more here: https://carbonodev.com/liveqa
If you are looking for Co-Founders or want to join an early-stage startup, this is the group for you.
Everyone is welcome to our group! Software developers, UX designers, hardware architects, executives, and students looking for a more exciting and challenging opportunity, as well as angel investors and VCs looking for the next BIG thing in Austin. Come on in, join us!
Our meetups are always a great opportunity to meet engineering and creative talent from Austin, TX, to find out what is happening in the startup universe in Silicon Hills, and potentially to find your next partner or startup to join.
Startup Grind is an event series and website designed to help educate, inspire, and connect local entrepreneurs. Each month we welcome a speaker who shares their story with our community and tells us what worked, what didn’t, and what they’ll do differently next time.
It’s an opportunity to learn from the best, network with other members of the startup community, and improve your chances of entrepreneurial success. For more information visit www.StartupGrind.com or follow us on twitter @StartupGrind.