Description

Learn how to level-up your innovation practice

In today’s fast-changing markets, delivering innovative, customer-centric solutions at speed is both essential and challenging. This immersive workshop from Moves The Needle — previously available only in enterprise settings — will amplify your transformation capability by applying Lean Innovation.

You will learn a systematic approach of unconventional thinking driven by new mindsets and intentionality for applying the right tools and techniques. Working with real business challenges, we will equip you to discover hidden customer needs using deep empathy and rapid experimentation techniques. This will accelerate your ability to infuse bold new ideas and establish a truly customer-centric culture in your organization.

Who is this workshop for?

Whether you are a start-up or a large enterprise, this workshop will enhance your understanding of the innovation process and help you move forward with precision and speed to drive successful business results.

Workshop details

You will take on real business challenges to practice customer immersion. We will share our empathy tools and how to apply them to discover hidden customer needs. Teams of 3-4 go out, find customers and learn how to interact with strangers. Along with hands-on learning participants will gain access to MTN’s resources that take empathy beyond a one-time activity.

You will also develop expertise to de-risk assumptions and gain evidence by running targeted experiments. You brainstorm assumptions, develop testable hypotheses, and design an experiment to quickly test the viability of your ideas. From digital tests to physical prototypes, teams of 3-5 will run experiments to test their hypotheses in the real world to get results you can trust.

What you get

Participants walk away with a new mindset, rigor, and expertise to deploy the best tools for customer empathy and experimentation. This builds the expertise to understand and test customer behavior and make an impact on any business problem.

• Access to a comprehensive set of proven tools for generating innovative solutions
• Techniques to discover hidden needs that can be applied to business challenges immediately
• Advance understanding of empathy to improve customer intelligence
• Select the best experiment technique to quickly gather data you can trust about real-life usage and adoption
• Build targeted prototypes without any coding to test your hypothesis
• Expertise to plan for measurement and when to use qualitative versus quantitative method

What’s it like to attend the two-day workshop?

Moves The Needle’s in-person workshops provide a unique experience to harness your entrepreneurial spirit. Be prepared for fast-paced days – there will be some presentations by expert coaches but most of your time will be spent gaining hands-on customer empathy and running experiments on real-world problems. You will be immersed into a new way of working that will help catalyze your transformation. Since you will be working in teams, you will also gain new perspectives from each other.

What organizations send attendees to Moves The Needle workshops?

Our public workshops typically draw a mix of people from large enterprises, start-ups, government, education and nonprofits, all seeking to develop their innovation capabilities. You may be surprised at who you’re sitting next to — we’ve had participants from Google, Amazon, Nordstrom, Girl Scouts of America, local City Governments and many other companies and organizations of all types, sizes and industries. Enhance your experience by bringing your team to work on a specific challenge applying a new approach.

What should I bring to the workshop?

Bring your inquisitiveness, imagination, and enthusiasm for learning a new way of working. Please bring your laptop or tablet so we can set up digital experiments. It is not required but if you want, you can bring a challenge to work on during the workshop. We supply the rest (including lunch and parking).

How can I contact Moves The Needle with any questions?

If you have questions in advance of registering, please contact us at events@movestheneedle.com— we’re happy to help! Once you register, we send you additional information about workshop logistics.

What is the refund policy?

Once you have registered, we do not offer refunds. It is possible to transfer the registration to someone else should you be unable to participate.

Additional Terms & Conditions

INTELLECTUAL PROPERTY. All ownership of, title to, and rights to all Moves The Needle’s intellectual property that exists as of the Effective Date of this Agreement or that may be created by Moves The Needle thereafter, including patent, trademark, service mark, copyright, trade secrets, tools, materials, products, and Content (“Moves The Needle IP”) will remain with Moves The Needle.