LinkedIn Video Workshop – Dallas
Why LinkedIn Video?
Having only released the beta for video in the summer of 2017, LinkedIn has been undergoing a massive rebrand with new features – and you could be a part of it. Once considered a resume platform, LinkedIn has since transformed into a new platform for content creation. Unlike other social media platforms, LinkedIn has a B2B user base that expects and welcomes sales and brand awareness-based content. With over 500 million active users and less than 3% of that number actually creating video content, NOW is the time to start creating LinkedIn Video.
Rachel Chang, a top LinkedIn video creator, garnered over 1,000,000 views in 6 months while working in house – and no, she wasn’t the Social Media Manager. This workshop will cover why and how everyone from the Intern to the CEO should be using LinkedIn video.
What You Can Expect to Learn:
- Tools of the platform.
- How to maximize the LinkedIn video feature.
- Content Strategy – how to generate content around what you’re already doing professionally on a day to day basis.
- Guidelines for building a brand while working in-house.
- The benefits of employee content vs. influencer content.
- Case study overview.