ProfitWell Recur: Monetization & Pricing Strategy Workshop Austin
Your monetization strategy is your nucleus. Your sales, marketing, customer support, and product teams are all working to justify price points and the value you’re providing.
What are you doing to support them?
Consider this: Data shows pricing has the highest impact on your bottom line, affecting growth by 2-4x your acquisition and retention. Yet far too many businesses don’t consider their pricing – and just guess – missing out on substantial revenue and growth.
ProfitWell CEO Patrick Campbell hosts a workshop to get your pricing primed and your monetization set for hyper growth. Through our history of pricing strategy – with companies like Atlassian, Autodesk, New Relic, and hundreds more – we’ve witnessed the behind the scenes of more SaaS and subscription operations from a financial perspective than anyone else on the planet.
Together we’ll work through the pricing framework that’s created, and continues to generate, millions of dollars in revenue for these businesses.
Our ultimate goal is to guide you in building your plan to unleashing the power of pricing.
-The pricing missteps you’re taking (you’re not alone) and how to thwart them
-How to quantify your buyer personas
-The process for testing a framework to collect the right price elasticity and feature data from your customers to guide your pricing strategy
-How to consider your buyer personas and customer data for optimal pricing
-Implementation of a value based pricing process into your business
-How to compound your SaaS revenue growth through a value metric
What Your Experience Will Look Like
08:30AM to 09:00AM – Registration and Breakfast
09:00AM to 09:15AM – Introductions; Agenda and Expectation Settings
09:15AM to 10:00AM – Pricing 101: Its impact on your business and the importance of buyer personas
010:00AM to 10:30AM – BREAKOUT #1:Completing the first draft of your quantified buyer personas
10:30AM ro 10:45AM – Morning Break
10:45AM to 11:30AM – Collecting the right data: Overview of experimental design, data collection models, and proper surveys
11:30PM to 12:00AM – BREAKOUT #2: Setting up your experimental design for pricing
12:00AM to 12:30PM – Lunch Break
12:30PM to 12:45PM – Battle testing our experimental designs
12:45PM to 1:30PM – Putting your data into practice, value metrics, and market pricing trends
1:30PM to 2:00PM – Q&A and individual audit
*Breakfast and lunch will be provided for all attendees